5 Ways to Choose the Right CMS to Use in 2022
The digital world is ever-evolving, and the tools that marketers and entrepreneurs use are getting more advanced. These applications can make the whole team’s lives a lot easier and more organized, but choosing the right ones for your business can be tricky.
One of the most useful software that digital marketers can use is a CMS. What is a content management system, you ask? Well, the said tool is a program that is designed to manage, create, and edit the content on your webpage. It helps managers maintain their website content without the need for heavy coding. This means you can easily adjust your site whenever you see fit, even without the help of a professional web developer.
Here are a couple of examples of content management systems that are widely used and are expected to grow in 2022:
CMS or content management systems are not one-size-fits-all. Businesses have different needs, and you have to know what your goals and objectives are before choosing a CMS to use. In this article, we will discuss a couple of ways to pick the right CMS to use in 2022.
Consider Your Team’s Needs
You and your team are the ones who will use the content management system, which means that choosing the right one will have a huge impact on your progress and output. To start, it would be wise to list down all of the things that your brand needs. Be very specific and make sure to categorize the needs by each department. For example, you can determine what the marketing team needs, followed by the sales’, developers’, customer relations’, and upper management’s requirements.
Doing this will help make the decision-making process a lot easier. Moreover, you can also gather your team for a brainstorming session. Ask them what they want from a CMS and how this can help make their jobs easier. This way, you’ll be able to gather more suggestions from the people you work with.
Think About Globalization
More and more businesses are going global and targetting an international audience. These thirteen brands are breaking the barriers, and a lot more companies are following suit. However, there are a couple of things that you should take note of before applying globalization to your business – and the first one is offering content in multiple languages.
According to Lingoda, only 67 out of 195 countries recognize English as an official language. If you are planning on catering to a larger audience, then you’d want to make sure that you will offer content that they can understand and consume. Consider using a multilingual CMS to help keep your text comprehensible.
Think About the Context
Understanding your customer’s buying journey is key to getting them to convert. The content management system should give you an in-depth insight into how the consumers are going through the sales funnel. It’s not just about the content that you put out – you should also determine how these buyers are reacting and what makes them want to support your brand.
Here are a couple of ways you can understand the client’s journey:
- Ask for feedback to see what made them want to buy the product or service. Tell them to be as specific as possible.
- Consider creating buyer personas through your customers’ demographics.
- Schedule a meeting with your marketing or sales team and ask them about the consumers’ pain points and suggestions.
- Use a CRM system to get better visibility of how, when, and why your clients are purchasing from the brand.
- Look for thought leaders in your industry and understand how they post and communicate with their audiences.
Be Wary of the Features
It’s not enough to just take a short look at what the CMS can offer and call it a day. As we have mentioned, businesses have different requirements. Take a closer look at the spreadsheet that the content management system offers and see if it meet your needs. Here is a couple of CMS feature matrices that you should take note of:
- The presentation and content must be clearly separated.
- Ask the company if their content management system supports both Mac and Windows.
- Translations and multilingual support.
- The capability to be integrated with other applications.
- Having flexible definitions of different content types.
One of the first few things that most marketers look for in a content management system includes headless CMS capabilities, multichannel integrations, and personalization. However, if you don’t have the right resources for these things, then everything is pretty much useless. Make sure that your processes can fully support the CMS’ features. Check each one before committing to a system.
Take Advantage of the Demos
Once you have a list of potential CMS candidates, it’s time to take advantage of the demos that these companies provide. Ask the whole team to help you with the demo, as doing this usually takes a lot of time and effort. Some of the questions that should be answered after doing the executing the presentation include the following:
- Does the team have to make compromises if we decide to push through with buying and using this content management system? If yes, what are they?
- Does the CMS fit well with our brand’s mission and vision?
- Is the vendor fully capable of understanding our business and industry?
- Are the salespeople helpful, and would they be willing to work with me if ever I have questions?
- Can I easily communicate with the vendor and their team? What are their preferred channels?
Once you get your answers to these questions, you can surely decide whether the CMS is the right fit for your business.
You don’t want to get your projects and campaigns stalled by your content management system, so make sure to follow the tips that we have given above before pursuing the sale. Make sure to read the fine print, map out the system, and take advantage of the demo to ensure success for your business in 2022.
The digital trends are always changing, and updating your content as well as your CMS is crucial, especially for the new year. Always review and test before applying any changes to your business processes and you’ll always be one step closer to your goals.