19 Ways to Avoid Spam Filters and Get Your Email Across

The email format isn’t going anywhere despite what many millennials claim. Statistics show that most customers (75%) prefer email for business communications to phone calls, text messages, Zoom meetings etc. However, there are still some general rules marketers need to abide by to avoid their messages getting caught up by spam filters, and ending up in the Junk mail folder.

Email spam filters are a necessary evil in today’s world. They help to keep our inboxes clean and organized, but can also be a pain when legitimate emails get filtered out. Here are some tips on how to make the best out of this communication model and avoid spam filters so your email gets across.

Benefits of Emails

5 Top Benefita of Email Communication

Email is a powerful communication tool that can benefit your personal and professional life in many ways. It allows you to stay in touch with friends and family, keep up with current events, and promote your business. In addition, email allows you to communicate quickly and easily with others, saving you time and money.

So whether you’re looking to stay connected or enhance your marketing efforts, email is a valuable resource that you shouldn’t overlook. Here are a few key benefits of using email as a communication channel:

  • Automation: Automation is one of the most valuable benefits of email marketing. With automation, you can set up triggers that send emails based on user behavior. For example, you can set up an automated welcome email that gets sent to new subscribers as soon as they sign up for your list. This helps to engage your audience from the start and keeps them coming back for more. You can use a WordPress CRM system to manage your client emails effectively, monitor their status, schedule replies and ensure you don’t miss out on any deals!
  • Flexibility: Email is a flexible communication tool that can be adapted to fit any need. Whether you’re sending a simple text email or a complex HTML newsletter, email can be customized to suit your purposes. In addition, you can easily forward messages and share information with others.
  • Tracking: Email marketing allows you to track key metrics, such as open rates, click-through rates, and unsubscribe rates. This helps you to gauge the effectiveness of your email campaigns and make necessary adjustments.
  • Immediate: Unlike a letter, which can take days or weeks to arrive, an email is delivered instantly. As a result, it is ideal for time-sensitive situations like sending out a last-minute reminder about an event or deadline.
  • Free: With the exception of a few paid services, emails are free to send and receive. This makes email an affordable way to stay in touch with your customers.

How To Avoid Spam Filters?

While email is a great communication tool, it’s not perfect. One of the biggest drawbacks of email is spam. Spam consists of unsolicited emails that are sent in bulk, often for commercial purposes. It clogs up our inboxes and makes it difficult to find the messages we actually want to see.

To combat spam, most email providers have implemented filters that automatically sort emails into categories, such as Primary, Social, and Promotions. While this helps to keep our inboxes clean, it can also lead to legitimate emails getting caught in the filter. To avoid this, here are a few tips:

How To Avoid Spam Filters in 19 Steps

1. Use a recognizable sender name and email address.

When you’re sending an email, make sure to use a recognizable sender name and email address. This will help your message stand out in the recipient’s inbox and avoid getting caught in the spam filter.

2. Personalize your message with the recipient’s name.

When you personalize your message with the recipient’s name, it shows that you’re taking the time to write a personal message, rather than just sending out a mass email.

3. Keep your messages short and to the point.

Spam filters often flag emails with long, drawn-out messages. To avoid this, keep your messages short and to the point. Get straight to the point and avoid using unnecessary words or phrases.

4. Use a clear subject line.

Your subject line is one of the first things that will be scanned by a spam filter. To avoid getting marked as spam, use a clear and concise subject line that accurately reflects the content of your email.

5. Don’t use links excessively to avoid spam filters.

Spam filters often flag emails with a high number of links. To avoid this, limit the number of links in your email to three or fewer. And when you do include a link, make sure it’s relevant to the content of your message.

Avoid using excessive links

6. Don’t use URL shorteners or full URL strings.

URL shorteners are often used by spammers to disguise their links. So, avoid using URL shorteners or full URL strings in your email. Instead, create clean hyperlinks with anchor text that sums up their landing page, like this:

12 Tips For Leading An Effective Kickoff Meeting

instead of:




7. Use images sparingly to stay away from spam filters.

While images can help to break up the text in your email, they can also trigger spam filters. To avoid this, use images only if they enhance your message and avoid sending image-only emails.

8. Avoid using all caps or excessive punctuation.

Emails that are written in all caps or have excessive punctuation are often flagged as spam. To avoid this, use normal capitalization and only use punctuation when it’s necessary.

9. Include a call to action.

A well-crafted call to action can help your email avoid the spam filter. Make sure your call to action is clear and concise, and avoid using too many exclamation points.

10. Avoid using attachments unless absolutely necessary.

Attachments can trigger spam filters, so it’s best to avoid them altogether. If you must include an attachment, make sure it’s relevant to the content of your message and that it’s not too large.

11. Avoid using trigger words.

There are certain words and phrases that are more likely to trigger spam filters. To avoid this, avoid using words like “free,” “win,” and “sale.” And be careful with how you use exclamation points, as they can also be a trigger.

12. Include an “unsubscribe” link.

Include an _unsubscribe_ link

Including an “unsubscribe” link in your email helps to show that you’re a legitimate sender. It may seem illogical to prompt recipients to give up on you but this is the preferable option if they don’t want to receive messages from you anymore. If you don’t include an “unsubscribe” option in your email, it may be marked as “spam” if unwanted. As a result, the email ID you use and the domain it is associated with may be blacklisted which will damage the reputation of your business.

13. Send emails with both HTML and plain text versions.

Most email clients these days allow for HTML email. This means that you can use basic formatting, like bold or italics, to make your message look nicer. However, some spam filters will flag emails that are only HTML as spam. To avoid this, make sure to include a plain text version of your email as well. That way, if the HTML version is filtered, the plain text version will still get through.

14. Use a consistent “from” name and address.

Using a consistent “from” name and address helps to show that you’re a legitimate sender. If you’re sending from a personal email address, use your full name. If you’re sending from a business email address, use the name of your business. And if you’re sending from a generic email address, like info@example.com, include your full name or the name of your business in the “from” field.

15. Use a professional-looking email signature.

Your email signature is another way to show that you’re a legitimate sender. Make sure it includes your full name, title, company name, and website URL. Also, avoid using too many graphics or HTML in your signature, as that can trigger spam filters.

16. Follow the law to avoid spam filters.

There are laws in place that protect recipients from unwanted emails, such as the CAN-SPAM Act in the United States, the CASL in Canada, and in the UK – the Privacy and Electronic Communications (EC Directive) Regulations 2003. Familiarize yourself with these laws and make sure you’re in compliance before sending out any emails.

17. Proofread your email.

Before you send your email, make sure to proofread it for any spelling or grammatical errors. Filters often flag emails with poor grammar and typos as spam.

18. Use an email marketing service.

If you’re sending out mass emails, it’s best to use an email marketing service. These platforms provide a number of features that can help you avoid spam filters, including the ability to track your emails and see who opens them. They also often have built-in spam filter checks that will help to ensure your messages get through.

19. Keep an eye on your spam score.

Email marketing services will also provide you with a spam score. This score is based on a number of factors, including the content of your email and the number of bounced emails. If your spam score is high, it’s likely that your messages are getting caught in spam filters.

Final Words

Email is still one of the most effective marketing tools available, despite its reputation for being easy to ignore. By following the tips in our guide, you can make sure your email messages avoid spam filters and get straight to your recipients’ inboxes. From there, it’s up to you to create a message that is compelling enough to encourage them to take action. With these guidelines in mind, you’re well on your way to mastering email marketing.

Marketing Team