How To Boost Organic Growth With Digital PR
If you want to boost organic growth with digital PR, you need to make sure you arrange backlinks and brand mentions in high-authority, reputable online publications.
In the current difficult economic situation, businesses need to be extra careful with marketing expenses and only engage with initiatives with high ROI. Digital PR strategies tend to be both free/ inexpensive AND great for sustaining brand authority.
To leverage digital PR for organic growth, focus on creating content that is helpful to your target audience. This can be anything from blog posts, infographics, and news stories to videos and podcasts. Your content should contain relevant keywords that your site visitors will use when searching for information related to your industry or niche.
Additionally, it is important to have a steady social media presence and build partnerships with influencers and journalists. Connect with people who are already talking about topics related to your industry, and focus on providing them with valuable content and resources.
Without further ado, let’s now explore in more detail the specifics of digital PR and how it can amplify the organic traffic of your website and brand.
What Is ‘Organic’ In Digital Marketing?
Organic traffic refers to the website visitors who find your content from unpaid, non-ad sources. These can include direct visits, organic search results, editorials and social media referrals. Organic traffic is essential for businesses that want to grow their reach naturally – without having to invest in paid advertising.
What Is Digital PR And Why Is It Important?
Digital PR includes a range of tactics used to capture the attention of online users organically. These tactics are geared towards building relationships with influencers, gaining press coverage and driving website visits from organic search engine results and social media referrals.
Digital PR can help to increase brand visibility, boost website traffic, improve search rankings and reach more people who are interested in your products or services. Good digital PR should be an ongoing process that helps to build the reputation of your brand, strengthen relationships with influencers, and build solid organic visibility of your website across search engine results pages (SERPs).
Digital PR affects:
SEO: Digital PR helps to increase the organic visibility of your website. This can be done through link building, increasing social media mentions and driving referrals from high-authority sources.
Brand Visibility: Digital PR boosts brand awareness by helping you reach more people who may not have known about your company otherwise. This also affects credibility and helps you establish yourself as a leader in your industry.
Lead Generation: Digital PR can help you create relationships with influencers, potential customers and journalists who may be interested in what you have to offer. This opens up opportunities for lead generation and new business opportunities.
Publicity: Digital PR strategies are great for strengthening public brand image and helping your business to stay top-of-mind with customers, partners and the media.
Backlink Profile: Digital PR can help to improve your site’s backlink profile by creating more links from relevant, high-authority sources. This can boost website rankings and organic visibility in search engine results pages (SERPs).
Social Media Mentions: Digital PR can help to increase the number of social media mentions, which can boost website traffic and bring more attention to your brand.
Types Of Digital PR
As we mentioned above, digital PR varies depending on the channel you put your efforts into. Here are some of the most common:
1. Content Creation
One of the most important aspects of digital PR is creating high-quality, engaging content that will capture the attention of your target audience. This can include blog posts, infographics, videos, and more.
2. Social Media Engagement
Another important aspect of digital PR is social media engagement. This involves actively interacting with your target audience on social media platforms such as Twitter, Facebook, and Instagram. This can include liking and commenting on posts, sharing relevant content, and answering questions.
3. Influencer Outreach
Influencer outreach is another key element of digital PR. This involves reaching out to thought leaders in your industry and asking them to promote your brand or product. As a result, you get to reach a larger audience and build brand awareness.
4. Media Relations
Media relations is another important aspect of digital PR. This involves building relationships with members of the media and pitching them story ideas that are relevant to your brand or product. This can help to get your brand or product featured in major publications, which can increase brand awareness and lead to sales.
5. Crisis Management
Crisis management is also an important aspect of digital PR. This involves having a plan in place for how to respond to negative press or online chatter about your brand or product. This can help to manage any potential damage to your reputation and maintain a positive image.
Is Digital PR More Important Than Technical SEO?
John Mueller tweeted that to him, digital PR is often neglected as a spammy practice, although if handled properly, can have massive results for the organic growth of websites:
What are some shady link-building practices to avoid?
They are usually quite easy to spot by an experienced professional. When looking for websites for digital PR publications, be wary of the following signs:
-Websites that have a dedicated “Write for us” section;
-Too low trust flow and high citation flow (ratio trust flow: citation flow needs to be 1:2 at most);
-Organic search traffic is below 500/ month;
-Drastic fluctuations in traffic;
-Domains that used to host a different type of content in the past;
-Websites that are interrelated in a PBN (private blog network);
-“SEO friendly” websites that have a lot of links from another website;
-Websites with no real interaction on social media;
-Websites with missing ‘About’ or ‘Contact’ sections;
-Referring domains only from a few countries/ locations;
-Hidden or nofollow links;
-Websites hosted on free platforms.
It is always best to do an audit of the website before investing in any content or link-building activities. This will ensure you are not taking part in any shady practices that could hurt your organic visibility long-term. So, it is always best to combine digital PR with some basic technical SEO skills to better spot good opportunities.
11 Steps To Boost Traffic To Your WordPress Site With Digital PR
1. Identify Your Target Audience
The first step to boosting organic traffic to your WordPress site with digital PR is to identify your target audience. Who are you trying to reach with your content? Once you know who your target audience is, you can tailor your content and digital PR strategy to appeal to them.
2. Create Compelling Content
The next step is to create compelling content that will interest your target audience. This content can take the form of blog posts, infographics, videos, or even just well-written articles.
Whatever form it takes, it should be interesting, informative and up-to-date with the latest industry trends in order to attract attention from your target audience. Mind you, user-generated content can also be a way to enrich your blog content – just make sure you monitor quality closely.
3. Promote Your Content
Once you have created some great content, it’s time to start promoting it! There are a number of ways to promote your content, including social media, email marketing, and paid advertising. The key is to find the method or methods that work best for you and your business.
4. Reach Out To Influencers
Another great way to promote your content is to reach out to influencers in your industry. These are people with a large following who can help to spread the word about your content. When reaching out to influencers, be sure to offer them something of value in return for their help, such as a free product or service.
5. Submit Your Content To Relevant Websites
There are a number of websites that accept submissions from relevant businesses and individuals looking to promote their content. This can help to increase its visibility and reach a wider audience. Just make sure the blogs you contribute to provide a dofollow link within the copy or in the author bio, so you get credit for it. Also, be wary of the negative signs we listed above.
6. Participate In Forums And Groups
Another great way to boost traffic to your WordPress site is by participating in forums and groups related to your industry or niche. By contributing helpful and insightful comments, you can build up credibility and trust with potential customers or clients. Additionally, many forums and groups allow you to include a link back to your website in your signature, which can help to drive traffic back to your site.
7. Run A Contest Or Giveaway
Running a contest or giveaway is another great way to generate interest in your WordPress site and boost traffic levels. People love free stuff, so offering a prize in exchange for visiting your site or taking some kind of action (such as subscribing to your email list) can be an effective way of driving traffic and increasing conversions.
8. Pitch story ideas to journalists and editors
Once you have developed relationships with the journalists and editors you want to pitch, the next step is to actually pitch them story ideas. When pitching story ideas, make sure that they are relevant to the publication’s audience and that they are newsworthy.
9. Write press releases for your WordPress site
Another great way to boost traffic to your WordPress site with digital PR is to write press releases for your site. A press release is a short, newsworthy article that is sent to journalists in an effort to get coverage for a particular event or product launch.
10. Create infographics
Another great way to promote your WordPress site with digital PR is to create infographics to match your on-page content. They are visual representations of data or information that are designed to be easy to understand at a glance.
When creating infographics for your WordPress site, make sure that they are visually appealing and that they contain accurate and up-to-date information. They can be shareable resources you can implement in your digital PR strategy.
For example, you can do manual outreach and suggest websites to include them in relevant blog pages they have, or submit them to infographic directories like Visualistan or Infographic Journal.
11. Leverage Social Media
Social media is a powerful tool that can be used to boost traffic levels on any website, including WordPress sites. By sharing links to your content on social media platforms such as Facebook, Twitter, and Instagram, you can reach a larger audience and encourage more people to visit your site.
Growing your WordPress site’s traffic can be a tough and time-consuming process, but digital PR can definitely help. By following the steps above, you can give your website the boost it needs to start attracting more organic visitors.
And if you need assistance with any of these tasks or don’t have the time to do them yourself, contact us today. WP-CRM is an enterprise resource planning and customer relationship management system that can help you organize and track your digital marketing efforts as well as sales outcomes.