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Why Should Marketers Care About Data Security?
In the fast-paced world of modern marketing, data reigns supreme. Marketers leverage customer data to create tailored campaigns, establish connections, and drive businesses to success. Yet, amidst the dynamic landscape of data-driven marketing, one key aspect cannot be overlooked – data security. Safeguarding your customers’ data with a solution like WP-CRM is not just a…
Read MoreHow To Retarget Inactive Leads
Once you launch a new product on the market, there is usually a surge of interest and sales, only to see it diminish after a while. The trap many business owners fall into is building strategies on how to acquire new customers. However, they underestimate how important it is to retarget leads that showed some…
Read MoreBuilding a Customer-Centric Organization: Strategies for Putting Customers First
Ever wondered how much a bad customer service experience can cost a business? Here’s a staggering statistic: In the United States alone, a whopping $4.7 trillion is lost yearly because customers switch brands after receiving subpar customer service. Therefore, building a customer-centric organization should be your top priority! The customer-centric approach has become a non-negotiable imperative…
Read MoreHow To Get More Push Notifications Subscribers In 2023
In a world of constantly evolving marketing trends and an abundance of new tools with unique functionalities, the competition for the customer’s attention is fierce. How do you reach your target audience without being intrusive, or too salesy? This is where push notifications come into play. Push notifications are messages that appear on the screen…
Read MoreHow Sales Training Can Lower Customer Retention Costs
When it comes to running a successful business, it’s important to track a variety of metrics. This way, you can get a clear picture of what’s working well and where there is room for improvement. Of course, metrics like customer acquisition costs (CAC), customer lifetime value (CLV), and monthly recurring revenue (MRR) are all important…
Read More19 Ways to Avoid Spam Filters and Get Your Email Across
The email format isn’t going anywhere despite what many millennials claim. Statistics show that most customers (75%) prefer email for business communications to phone calls, text messages, Zoom meetings etc. However, there are still some general rules marketers need to abide by to avoid their messages getting caught up by spam filters, and ending up…
Read MoreNew Website Launch [Website Content Checklist]
When it’s time for a new website launch, it’s important to make sure it is ready to go live and achieve great results from the very start. So, keeping a website content checklist in mind and following best practices is key to getting the most out of the online presence of your business. Before your…
Read MoreHow Can Companies Implement Proactive Customer Service: 6 Tips
Proactive customer service is all about predicting what your clients need before they have to reach out to you. Many prominent companies such as Amazon and IKEA go to great lengths to deliver that special treatment to satisfy their consumers. It’s no secret that customer service is one of the most important aspects of running…
Read MoreWhat Is A 360-Degree Customer View?
A 360-degree customer view is all customer data across all channels collected in one digital profile. This approach is a good strategy for companies who want to build strong customer relationships. It includes gathering information about clients on every level, from basic contact details all the way through past purchases and interactions–and even checking out…
Read More3 Tips for Onboarding Clients to Your CRM System
Finding and onboarding clients takes a lot of effort. First, you need a robust lead generation strategy. Then, a refined and seamless sales process. After the prospect becomes a paying client, it’s time to nurture them through a well-thought onboarding process. Client onboarding is a critical step in the process of getting new customers hooked…
Read More6 Techniques to Close More Deals in 2022
To close more deals in 2022, business leaders need to arm themselves with a lot of patience, resilience and willingness to negotiate. Within the pandemic situation that continued more than anticipated, as well as political uncertainty and business model transformations, usual sales closing techniques have also evolved. The ability to close a sale is what…
Read More4 B2B Sales Techniques for Success in 2022
Successful B2B sales techniques usually have their roots in making the streams of sales steady and predictable. After all, a successful sale is a completed one. However, as much as this used to be enough to declare a B2B strategy good, it is no longer the case. The constant need to tweak your techniques according…
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