What Is Buyer's Remorse ans How Do You Block It Out?

Buyer’s remorse is a situation any business and service provider needs to avoid. It is the event when a client regrets a purchase after they have already made it. The reason it can be frustrating is that you may feel you have done your best to accommodate the customer to the product. However, you can’t…

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How To Realistically Manage Client Expectations

To manage client expectations is an important part of any business relationship. By definition, they are any set of behaviors or actions that individuals anticipate when interacting with a company. Historically, customers have expected basic standards like quality service and fair pricing. However, modern customers have much higher expectations, such as proactive service, personalized interactions,…

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How to Install and Set up the Yoast SEO Plugin for WordPress

A WordPress site comes with many plugins which offer users multiple in-built features. One of the best WordPress SEO plugins for businesses is Yoast SEO. You must understand the plugin, its features, how it helps users, and finally, how to install Yoast SEO plugin for WordPress. Yoast SEO is a bit different from other plugins.…

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4 Skills You Need to Brush Up On as a Digital Marketer in 2022

Digital marketers are in for both a treat and a challenge this year. A lot of people are doing their shopping online and therefore, business is usually booming for a lot of eCommerce companies. According to Statista, the numbers just keep on going up every year. In 2020, the total online retail sales in billion…

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Exit Rate vs. Bounce Rate_ What Is The Difference_

Exit rate and bounce rate are both metrics of the Google Analytics dashboard. They should be on your watch as they show how users react to different pages on your website. You may just be starting to build your company website, or if you’d like to make careful changes on the site you already have…

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Lead Source Marketing: A Comprehensive Guide

Lead source marketing is essential for any business that seeks growth. Building a strong strategy that targets different sources where your leads ‘hang out’ is like paving your way to success. A good company knows how their leads find them, their buyer personas and what solutions they need. You can make your marketing more effective…

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4 Steps To Rebrand Your Business In 2022

To rebrand your business in 2022, you need to have a valid reason to do so. Putting your company through a series of processes to change its public image, website or core messages can be a handful within a pandemic and political fluctuations. However, if you’re experiencing growth, there’ll come a point when your business…

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5 Ways to Improve Your Business Customer Service in 2022

If you’re like most business owners, you’re always looking for ways to improve your customer service. In 2022, there are a few new things you’ll want to keep in mind in order to improve satisfaction with your brand. In this article, we’ll discuss some of the biggest changes in customer service and how you can…

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Content Creation Workflow_ How to Set Up an Effective Process That Sticks

Content creation workflow planning is setting up a clear structure for producing a piece that will perform well and benefit your business. If you haven’t built a strategy about all processes involved, you simply miss out on the opportunity to monitor and drive results with it. In business, productivity and efficiency are at the core…

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5 Tips for Maintaining Transparency In Your Client Relationships

Transparency in client relationships is simply maintaining honesty with customers and keeping it real with all details involved in the service and operations you provide. In this article, we will explore the reasons why maintaining transparency in client relationships is so important and suggest tips to keep and improve it. Why Is Transparency In Client Relationships…

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Does Switching Your WordPress Theme Affect SEO

The theme of your WordPress website is what dictates its appearance and layout. It is a great way to affirm your online presence and make your content stand out.  Most businesses will carry out a redesign of their websites and change their old WordPress theme at some point. Reasons may be revamping their brand, aiming…

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5 Ways to Choose the Right CMS to Use in 2022

The digital world is ever-evolving, and the tools that marketers and entrepreneurs use are getting more advanced. These applications can make the whole team’s lives a lot easier and more organized, but choosing the right ones for your business can be tricky. One of the most useful software that digital marketers can use is a…

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Authoritative vs. Agreeable Content_ Which is Best for WordPress Blogs

Finding a tone to use for your WordPress blog’s content is crucial. You’d want to establish a specific voice for your blog’s content marketing to reach and engage with the right target audience. However, deciding whether you’d want to use authoritative or agreeable for your articles can be confusing at times. Keyword planning and your…

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Christmas Sale 20% Off On All Annual Plans

The holiday season is here, and discounts are everywhere. This is the moment to go shopping both online and offline, and our team is here to bring you some exciting news! This year, we are offering 20% off our annual plans for both new and recurrent customers. If you missed out on our Black Friday…

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6 Ways to Increase Google Search Hits on Your WordPress Blog

Most marketers know that there are numerous ways to increase search hits and traffic on your WordPress blog site. However, some of these tactics might not be as effective as they were before, and it might be time to try different strategies to increase Google hits on your WordPress blog search. Gaining traffic is different…

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