10 eCommerce Landing Page Tips for Affiliates
Finding top-performing affiliates can be difficult, but it’s much easier with a great eCommerce landing page. It can make or break an entire affiliate marketing campaign. Creating a good landing page to help your best leads find you and get more qualified prospects that can convert to long-term customers is essential.
The main goal of an affiliate landing page isn’t just to get more clicks on your offers but to attract a target audience that trusts your recommendations and wants to buy your product. Everything from images to layout can significantly influence your customers’ decision process.
A well-optimized landing page can act as a lead magnet for your business. In this article, we will explore the 10 steps to do so and get the best results from your affiliate marketing campaigns, and illustrate them with examples. So, let’s dive in!
What is an Affiliate Landing Page?
An affiliate landing page is a standalone web page initially created for a marketing campaign. Generally, it’s a place on your website where you send traffic to drive your customer to click and convert for your affiliate offer. You can do this from your social media channels, your website, newsletter, or multiple other sources.
Optimizing your affiliate landing page is essential, just as you prepare a landing page to sell your products. An attractive offer usually lures more traffic. And in sync with that, you should be ready to optimize for different sources and tweak along the way to get maximum performance.
Here are ten tips for building an eCommerce landing page for your affiliate campaign that converts utterly and completely.
10 Tips for Affiliates to Improve User Experience
1. Highlight the Benefits of Your Program
Once a user lands on your affiliate landing page, they want to know how your program can benefit them. So, it makes sense to highlight the advantages an affiliate partnership can bring to your customers.
They would also be interested in information regarding tieredaffiliate rates, how to track links, coupon codes, and recurring commissions. You can highlight what sets your program apart, such as smooth-functioning software or superb support services.
For example, on the SE Ranking affiliate program, you can find all the great features it offers:
- lifetime commission from every subscription sale
- transparent statistics
- commission payouts
- “first cookie wins” attribution model
- direct link tracking
- quick and easy access
Affiliates expect to find this information to decide whether to join the program. It is essential to point out what sets yours apart. Discovering your excellent affiliate software is also a good way to improve your eCommerce landing page.
2. Write a High-Converting Headline
A great affiliate landing page is meaningless unless you can make people click on it, and that’s where a great title comes into play. Content marketing specialists spend 50% of their time on content and the other 50% on a title, and Google considers click-through rate a ranking factor.
Creating a compelling headline for your eCommerce landing page is vital to attract readers’ attention and make them want to learn more. Encourage them to engage with your content using a good CTA.
Don’t use the same title on different platforms. Ensure that social media channels, paid ads, and organic search have multiple patterns and tips for creating compelling titles. Here’s an example:
3. Use Long-tail Keywords
As an affiliate marketer, you already know the importance of optimizing your content for the right search terms for your business. Long-tail keywords help you target a specific audience and are great instruments to get more people interested in what you have to offer.
When appropriately used, long-tail keywords can improve your online presence and let your audience quickly find you in the search results. Perform detailed keyword research and narrow down the most relevant ones for your eCommerce landing page. Include them in the copy, headings, titles, and meta descriptions.
Pro tip: Once you optimize your eCommerce affiliate landing page, monitor the top search queries that result in a click. Using the relevant keyword analysis tool such as Ahrefs, Semrush, WebCEO etc., you can get a clear idea of what content your target customers are looking for. If they use more branded keywords, be specific and integrate them into your content.
4. Optimize for Mobile
If you have ever tried to fill out a web form on your mobile, you already know users’ challenges. Even if your page has a minimal share of mobile traffic, optimizing it for mobile is one of the most important Google ranking factors.
Use Google’s Mobile-Friendly Test to test the mobile compatibility of your landing page. In case the tool doesn’t recognize your page as mobile-friendly, take some time to fix it.
5. Craft a Persuasive Call to Action (CTA)
When you write a copy, you should consider two things: your content must resonate with your audience, and gear them towards your CTA with explicit language. It is essential to demonstrate how your product would be an excellent solution to their problems and make the next step as clear as possible.
Don’t confuse users with different calls to action on your affiliate landing page. Make it visible and tell people where you want them to go: contact page or sign-up form. Don’t leave any space for doubt.
A common practice is to add a compelling CTA on the top of your page right after your benefit statement, in the middle of your copy, and at the end of the page. Use a specific color distinct from the landing page’s background design.
A good idea would be to use action terms like ‘learn more’, ‘join now’, ‘get started’, ‘try it now’, ‘try for free’, or ‘book now’. You can also experiment with A/B testing to maximize conversions and craft the perfect CTA.
6. Include Social Proof
In the era of social media, the value of genuine social proof is exponential. Including positive endorsements, reviews, use cases, and testimonials are advantageous, and they show that there’s value in your program and convince them to sign up.
It is crucial to include identification details of the testimonial providers, such as name, company, title, and image. These details serve as a trust signal, especially if it comes from a well-known person in your field.
Video testimonials are also getting increasingly popular compared to penned ones, and they can add credibility to your offer and appear more authentic and natural.
You can also include website comments or messages from happy customers or readers on your landing page. Include ratings, metrics, or statistics like “56% ratings” or “1,000,000+installs” to let customers feel confident as they help to make a favorable, data-backed purchasing decision.
7. Improve Page Loading Speed
A sluggish affiliate landing page makes your users go elsewhere. Make sure the average document interactive time is 3.5 seconds. If it takes longer for your users to click, navigate, and scroll the landing page, you may assume that the speed is suboptimal. Check it out using Page Speed Insights.
Many common problems can decrease page speed and undermine user experience. For example, incompatible plugins, unoptimized images, missing files, caching issues, and URL redirects.
8. Add an FAQs Section
Your landing page visitors are bound to be curious and can have questions about your affiliate program. Creating an FAQ section is an excellent way to quench their curiosity and elevate trust and transparency.
Anticipating and answering the questions that may hover in the minds of your visitors proactively can act as the influential factor that results in them signing up for your program. Adding a FAQ section to your affiliate landing page is a simple way to persuade and answer the most common customers’ questions.
9. Keep Your Forms Short and Simple
Users are reluctant to provide much information when filling out sign-up forms. Making your form as simple as possible is essential to get new referrers quickly. Ensure your affiliates have good intentions by asking for simple contact details for the initial contact.
Once you establish good communication with them, you can require any additional information. Your conversational forms must capitalize on brevity to reduce abandonment and increase conversions.
10. Conduct A/B Testing
Comparing different versions of your affiliate landing page is a great way to eliminate glitches and improve your user experience. To start testing, you can allocate your page traffic into halves, and one-half of your users can visit page version A and another half on page B.
Experiment with other page elements like layout, CTA, page titles, images, or videos. You can use Google Optimize to test different versions of your landing page. It is a free tool that helps you implement your test based on multiple targeting rules, including geography, UTM parameters, device category, or behavior.
2 eCommerce Landing Page Examples to Get More Affiliates
If you carefully scan the Amazon Associate Program, you will notice that it already follows some of the tips mentioned above for affiliates. It notes how you can participate in the program and have to sign up and recommend Amazon products to receive advertising fees.
The program declares that you can make up to 10% in affiliate fees. Moreover, it has a FAQ section for users to go through, which would save both time and effort for its prospective affiliates.
This page from Landingi is a good example of an effective affiliate landing page. To attract affiliate marketers, it displays what commission they should expect to earn from their program at the top of the page right after the benefit statement.
Landingi provides further information about cookie lifetime and ready-made promo materials. It also includes a FAQ section and testimonials to help visitors quickly make decisions and sign up.
A landing page is fundamental for affiliate marketing to bring leads to your website and increase your income. Make sure that an effective landing page is about something other than attracting new prospects but also about making them take action on this page.
Optimizing page elements from titles to CTA and design will help you provide the best user experience and meet all their general expectations for your users. Feel free to apply the tips we suggested to design a high-converting affiliate landing page.
Author bio: Irina Weber is a freelance writer and content strategist at LawRank. She loves helping brands create, publish, repurpose, and distribute content through marketing channels. She regularly contributes to media outlets like SEW, Adweek, SME, SMT, CMI, etc. Follow her on Twitter @irinaweber048.