How A WordPress CRM Can Boost Your Conversion Rates
What transforms a random website visitor into a satisfied, loyal customer?
Perhaps they are persuaded by comprehensive service, competitive price, the well-crafted website copy or ad that reads your mind? How about excellent customer service, website UX, and CTA button colors?
Apparently, the answer is all of the above.
Markets are so saturated that you need to make sure your core marketing message is as clear and concise as possible.
You can create an awesome marketing message with two well-crafted sentences if you do it properly. In the era of internet marketing, the importance of a clear marketing message can’t be neglected.
Understanding your client base, engaging them throughout their customer lifecycle, and creating a personalized, meaningful connection with them tops the list of priorities for establishing a prosperous customer relationship.
Employing Customer Relationship Management or CRM software can help you with the process.
What is Customer Relationship Management?
Customer Relationship Management (CRM) assists companies in forming new business relationships and strengthening the existing ones utilizing various strategies, tools, and business practices. But how?
The first step is analyzing the information you have: emails, company website, social media, live chats, etc.
Secondly, use the data you gathered and form a strategy for growth. Here are some examples of how CRM assist businesses:
- You can identify and target different customer personas, and even split your customers in persona groups
- You can use CRM data when creating your content strategy, so it better suits your audience and their preferences
- You can use lead scoring, so you sort your leads by their importance, as not all leads have the same value
- You can personalize your marketing efforts, which helps you create a better relationship with your potential customers
- You can retarget your former customers by nurturing them better and carefully listening what they like/dislike, when it comes to your brand
What is CRM software?
Customer Relationship Management tools automate and manage the customer lifecycle by streamlining client information and simplifying their management.
CRMs are especially useful to sales and marketing departments, as they allow better organization of data, automate repetitive processes, and provide actionable insights into business performance and customer behavior.
Different CRM tools boast various features, but here are some of the options these platforms generally entail:
- Contact and account management
- Reports and dashboards
- Internal security
- Lead management
- Activity tracking
- Campaign management
- Data segmentation
- Marketing, sales, and service automation
- Sales, marketing, and service analytic
- Contact management
- Interaction tracking
- Email integration
- Document management
- Quotes/proposal management
- Pipeline management
- Workflow automation
Stats on CRM tools You Need to Know
If you’re a data-driven business manager, here are some amazing stats on CRMs.
CRM software pays back $8.71 for every dollar spent. Moreover, the software improves customer retention, sales, and productivity by 27%, 29%, and 34%, respectively (data by Salesforce).
Still, although a staggering 91% of companies with over 11 employees apply some CRM system, nearly half of them reported not using half of the features available in their chosen CRM software.
Imagine the potential these companies are missing out on in increasing conversion rates and boosting revenue.
CRM Platforms and WordPress
Sure, running a WordPress website without utilizing a CRM plugin is possible; however, it won’t reap as many benefits.
Integrating such a platform enables you to gather customer information, filter and utilize them according to your needs, whether it’s remarketing, customized newsletter, or follow-up contact upon conversion.
CRMs Improve Relationships with Prospects
Matching your customers’ expectations and doing your best to exceed them lies at the core of building good customer relationships.
Satisfied customers convert and spread the good word about you to other prospective leads. But the initial step – making a customer happy – is something you can achieve using a CRM.
A CRM tool will facilitate and optimize your data. Not only that, but it will enable consistency in client interaction.
CRMs are responsible for automated welcome emails upon users’ newsletter subscriptions, data gathering via social platforms, or personalized emails based on user activity on your website (completed purchase or an abandoned cart, for example).
CRM Tools Assist Lead Generation
CRM collects data from an abundance of sources, such as contact forms, social networks, websites, referrals, etc. It then centralizes that data.
This allows you to have complete and organized access to useful information that you can use directly from the CRM platform.
Besides helping you tweak your marketing and sales activities based on users’ behavior, CRMs facilitate lead qualification, i.e., aid you to determine the unqualified leads.
Data Management and Automation
CRMs are not only about gathering data. They’re also about the subsequent manipulation of that data by digital marketing companies or your in-house marketing department, in developing sales and marketing strategies, determining successes and failures, and generating reports and forecasts.
You are already aware that the sales process entails various activities such as follow-ups, demo calls, scheduled calls, and data updates.
CRMs optimize your workflow, help you avoid errors, develop a personalized approach to your customers, and ultimately transform them into loyal, satisfied clients.
By integrating CRM software into your everyday processes, you help align the tasks and aims of your company’s sales and marketing departments.
Answering calls and emails, scheduling meetings, sharing custom data, and so much more is possible with a CRM.
Moreover, CRM tools often boast on-the-go features, meaning you can ensure an amazing customer experience with your brand wherever you go.
Reduce Sales Costs
You’re more likely to sell your services/products to an existing customer than convert a new prospect to become a customer.
Studies have shown that the probability of a new customer making their first purchase is between 5% and 20%, compared to a staggering 60%-70% for those who already had contact with your brand.
Salesforce‘s study noted a 30% rise in lead conversion and a 25% boost in sales productivity and revenue increase for businesses that employed CRM tools.
But how do CRMs help so much?
CRM software makes the sales process more efficient, effective, and streamlined, enables you to uncover prospective customers more easily, find referral opportunities, and reduce the time necessary to close the deal.
Boost Employee Productivity
Once your CRM lifts the weight of dull, repetitive tasks off your employee’s shoulders, they will be more motivated and eager to do the job they were hired to do.
But it’s not only about employees having more time to do the job they love – It’s also about the massive opportunities offered by CRM tools that your employees can leverage.
Manual tasks become automated, and your employees can now focus on establishing and nurturing connections with your customers.
Meeting customer expectations is key to a brand’s growth – but it’s hardly an easy task. Competition is stiff, tasks are piling up, and it is difficult to prevent and manage all issues that could arise.
Luckily, there’s an abundance of customer relationship management tools that enable you to stay connected with your customers, boost performance, automate tasks, and grow your brand image more effectively.
CRM technologies provide amazing features and bring valuable benefits to customers and businesses alike. Thus, it’s high time your next business investment is a CRM tool.
Steve Hawky is a marketing specialist that focuses on driving business through digital, visual, and content marketing techniques, currently based in Los Angeles. Working with a top New York web design company has enabled me to work on complex problems and come up with innovative marketing solutions.