How To Get More Push Notifications Subscribers In 2023
In a world of constantly evolving marketing trends and an abundance of new tools with unique functionalities, the competition for the customer’s attention is fierce. How do you reach your target audience without being intrusive, or too salesy? This is where push notifications come into play.
Push notifications are messages that appear on the screen of the user offering a service, an update, or a limited offer even if they are not currently browsing the website or app it is about. They’ve explicitly agreed that they are ok receiving such alerts and can always give consent for the opposite. In addition, they are usually short and do not require a lot of the user’s attention.
In order to increase the number of subscribers that opt-in, there are a few general rules you need to be aware of. The main rule of thumb is, make sure your message is not annoying. After all, your goal is to keep the user’s attention and get a conversion, right?
So, in this article, we will first define what push notifications are and distinguish between them and pop-ups. Once we’ve cleared that out of the way, we will explore the main benefits of using push notification messages in your marketing strategy. Then, we will share 12 practical ways to increase the number of subscribers for them.
What Are Push Notifications?
Push notifications are messages that are sent to a user’s device, typically a smartphone or tablet, by an app or website. These notifications can include alerts, updates, and other types of information that the app or website wants to share with the user. You can send push notifications even when the app or website is not currently open or in use. This makes them a powerful tool for engaging and informing your users easily.
They could be triggered by a variety of events, such as new messages, updates to the app or website, or changes in the user’s account. Alternatively, push notifications may be related to location-based events, such as entering or leaving a specific area. The user can choose to receive them (or not) from an app or website,. Also, they can control the types of notifications they receive and how they appear on their device.
Push vs. Pop Notifications
Push and pop-up notifications are two different types of alert messages that can be sent to a user’s device.
To begin with, push notifications are sent by an app or website and are delivered to the user’s device even when the app or website is not currently open or in use. They can include alerts, updates, and other types of information. They are generally more passive and less disruptive, as they don’t interrupt the user’s current activity on the device.
Pop-up notifications, on the other hand, are sent by the device’s operating system and are delivered as an overlay on top of the user’s current activity. They require the user to take action before they can be dismissed. Pop-up notifications are generally considered to be more disruptive, as they interrupt the user’s current activity on the device.
It’s important to note that push and pop-up notifications serve different purposes and have different effects on the user experience. While push notifications can be used to keep users informed and engaged, pop-ups are generally used for time-sensitive information. Developers and marketers should consider the type of information they want to convey and the impact on the user experience when deciding which type to use.
What Are The Benefits of Push Notifications?
Push notifications are a powerful tool for keeping users up to date with your brand. They offer a variety of benefits for both businesses and users:
Website Traffic
Push notifications can boost your online traffic by encouraging users to revisit your website or app. For example, if you send an alert about new content or a sale, it can entice them to visit the website to check it out. Additionally, your alerts can serve as reminder of your brand if they have encountered it a long time ago.
Engagement Rate
Push notifications are a great way to re-engage individuals who downloaded your app or visited your website but called it quits. As these alerts are typically short and informative, you’d be able to take these users back. A good practice is to deep link your push notifications so that once one clicks on it, they are taken directly to the relevant page and section.
Brand Awareness
Although push notifications appear only if a user already interacted with your brand in the past and accepted to receive them, quite often this is a one-off visit. Keeping your site or app visitors and customers updated increases brand awareness and keep them in the loop.
Customer Retention
So, you realised a sale on your website – great! Once you got one visitor to make a purchase, you need to think of ways to keep them. Push notifications can improve customer retention with targeted offers, updates, news and promotions. So, make sure you don’t just leave it with that odd sale.
Conversions
Although especially true for eCommerce brands, push notifications can indeed increase conversions as they require immediate action. However, make sure you personalize content to each user; otherwise, you will just get an impression that won’t turn into real action.
Click-through Rate
Push notifications encourage users to revisit your website. This entices them to browse around and improves your click-through rate.
Segmentation
In marketing, adjusting your service to clients’preferences is fundamental. You can tailor your messages according to user behavior, demographics, purchase history and other parameters to increase the relevance and effectiveness of the message.
Revenue
Push notifications can help increase revenue by alerting users of new products, sales, or other special offers, and encouraging them to make a purchase.
Chance To Upsell
You can alern customers of complementary products or services, which can increase revenue. Websites like Amazon do this quite successfully. Once a visitor adds an item to the cart, they get an alert for matching items.
12 Ways To Increase Number of Push Notification Subscribers
Make the opt-in process easy. The easier it is for users to opt-in for push notifications, the more likely they are to do so. Consider offering a clear explanation of the benefits they come. Also, make the opt-in button prominent and easy to find.
Be patient. It’s important to be patient when it comes to building up a base of push notification subscribers. It may take some time before you see a significant increase in numbers. However, keep working to improve your opt-in process and targeting strategies.
Personalize the notifications. Personalizing push notifications with the user’s name or other relevant information can make them feel more relevant. This in turn can increase the chances of them being opened and acted upon.
Offer exclusive content or discounts. They can be a great incentive for users to opt-in.
Time notifications correctly. Timing is key when it comes to push notifications. Sending them at the right time will increase their chances of being opened and acted upon.
Include a good call-to-action. A clear and compelling call-to-action can encourage users to take action.
Use social proo. Including social proof, such as the number of subscribers, can help increase trust and credibility.
Perform A/B testing. A/B testing can help you determine the most effective strategies for increasing push notification subscribers.
Utilize retargeting ad. Use retargeting ads to reach users who have shown an interest in your app or product.
Invest in-app messaging. Use in-app messaging to encourage users to opt-in for push notifications by highlighting the benefits and features of the notifications.
Optimize for mobile. Make sure you optimize for mobile devices. This will ensure that they are easy to read and interact with on a small screen.
Get a push notifications widget. A widget can help increase visibility for your alerts.
Wrapping Up
In conclusion, push notifications are a powerful tool for businesses and organizations looking to increase engagement, retention, and revenue. Make sure you understand the benefits they bring to the table, such as better, brand awareness, customer retention and conversions. This way, you can create a strategy that works for your business.
Additionally, by implementing the 12 ways to get more push notification subscribers outlined in this article, you can see a significant increase in the number of push notification subscribers in 2023.
