How to Write Sales Scripts that (Really) Work In 2022
If you’re like most salespeople, the idea of writing a sales script probably makes you cringe. After all, scripts are often associated with high-pressure, pushy sales tactics that feel icky and inauthentic.
However, the truth is, that an effective sales script can be your best friend. A good plan for your pitch can give you the structure and confidence you need to have those tough conversations, close more deals, and boost your income.
In this article, we’ll share some tips on how to write sales scripts that actually work. We’ll also give you a few examples of great sales scripts to get you started.
What is a Sales Script?
In a nutshell, a sales script is a document that outlines what you should say to a prospective customer at each stage of the sales funnel. It’s like a cheat sheet that helps you hit all the key points you need to make in order to close the deal.
Most sales scripts follow a similar format, with sections for opening the conversation, building rapport, making your pitch, handling objections, and wrapping up.
Why You Should Use Sales Scripts
A sales script is like a road map for your conversation. It helps you to know what you should say next, and how to transition smoothly from one topic to another. This is especially important when you’re speaking with a prospective customer for the first time. In fact, 81.6% of the top sales professionals spend 4+ hours a day on sales initiatives and preparation. So, you want to make sure that you take the time to cover all necessary information in a succinct, clear way. At the same time, you don’t want to ramble on and bore the lead.
Sales scripts can help you strike the right balance, and keep the conversation flowing smoothly. In addition, a sales script can be a valuable tool for staying organized and focused. When you have a plan in place, it’s easier to resist getting sidetracked by tangential topics. By following a sales script, you can be confident that you’re covering all of the bases, and making the most of your valuable time with each lead.
If you craft your sales scripts well, they can be a powerful tool for reducing stress and building rapport with potential customers. A script allows you to focus on making the prospect comfortable and addressing their needs, rather than having to worry about what to say next. This can help to build trust and connection with the customer, making them more likely to do business with you. In addition, a script can help you to sound more confident and prepared, which can increase your chances of success. Whether you’re new to sales or a seasoned pro, a sales script can be a valuable asset in achieving your goals.
How to Write Sales Scripts In 11 Steps
Now that we’ve talked about some of the benefits of using sales scripts, let’s take a look at how to write them. Here are a few tips:
1. Start with a basic outline.
The first step is to create a basic outline for your sales script. This will help you organize your thoughts and figure out what needs to be included.
2. Keep it simple.
Your sales script should be easy to read and understand. Use short, simple sentences and avoid industry jargon.
3. Be clear about your offer.
Your script should be clear about what you’re offering and why it’s beneficial for the prospect. The last thing you want is for your prospect to be confused about what you’re selling.
4. Make it conversational.
While it’s important to sound professional, you also don’t want to sound like you’re reading from a script. Write in a conversational tone and make sure your language sounds natural.
5. Personalize it.
Add personal touches to your sales script so that it sounds like you’re talking to a real person, not just reciting the same old pitch. Use the prospect’s name, mention something you have in common, or tell a relevant story.
6. Be prepared for objections.
Objections are a normal part of the sales process, so you need to expect them. Anticipate common objections and have a plan for how you’ll address them.
7. Get feedback.
Get feedback from your colleagues or mentors to see how your script can be improved. They may have helpful suggestions that you didn’t think of.
8. Practice, practice, practice.
Once you have a draft of your script, practice it until you’re comfortable with it. The more you practice, the more natural it will sound when you’re on a sales call.
9. Be flexible.
Don’t be afraid to deviate from your script if the conversation is going in a different direction. The goal is to sound natural, not robotic.
10. Remember, it’s just a guide.
Your sales script is just a guide. It’s not meant to be followed verbatim. The goal is to use it as a starting point for your sales conversations.
11. Have fun with it.
Don’t take yourself too seriously when writing your sales script. The goal is to sound natural, not stiff or scripted. Take some time to experiment and have fun with it.
A sales script can be a helpful tool for salespeople. It can provide structure and guidance for sales conversations. However, it’s important to remember that your sales script is just a guide. The goal is to use it as a starting point for your conversation, not to follow it verbatim. If you need help building a sales script that boosts client relations, consider using WP CRM. Our WordPress plugin helps you track your client communications directly from your website dashboard and never miss a notification.