{"id":13852,"date":"2021-11-12T15:45:04","date_gmt":"2021-11-12T13:45:04","guid":{"rendered":"https:\/\/www.wp-crm.com\/?p=13852"},"modified":"2021-11-12T15:45:06","modified_gmt":"2021-11-12T13:45:06","slug":"12-mistakes-avoid-during-website-redesign-development-phases","status":"publish","type":"post","link":"https:\/\/www.wp-crm.com\/12-mistakes-avoid-during-website-redesign-development-phases\/","title":{"rendered":"12 Mistakes to Avoid During the Website Redesign and Development Phases"},"content":{"rendered":"\n

If you are noticing a huge dip in your sales and conversions, then it might have something to do with your website\u2019s functionality. It might be because of your content<\/a>, SEO, or overall design. Redesigning and developing a website entails technological, operational, and creative aspects. UX and UI designers, developers, marketing strategists, and content writers should all be involved in the process to make the project successful.<\/p>\n\n\n\n

Turning a website around can take weeks, and sometimes even months, to finish. There are lots of things that the whole team has to consider. In this post, we will discuss the most important details that need to be examined when making a website redesign project plan.<\/p>\n\n\n\n

\"Online<\/a><\/figure>\n\n\n\n

What Is a Website Redesign?<\/h2>\n\n\n\n

Website redesign is the process of reconstructing a site to improve the overall performance of a business. It might involve updating website content, tweaking the layout, enhancing the navigation, and rebuilding the overall site. Implementing these steps can help brands get improved conversion rates<\/a> due to better website performance.<\/p>\n\n\n\n

When Should You Consider Redesigning Your Website?<\/h2>\n\n\n\n

Redesigning and developing a website takes a lot of planning. Webmasters<\/a> should have clear reasons as to why they\u2019d want to redo the website, which might entail the following:<\/p>\n\n\n\n

  1. The website is not bringing in enough traffic.<\/li>
  2. Your leads are not turning into conversions.<\/li>
  3. You are looking to rebrand.<\/li>
  4. You are not satisfied with the functionalities of your website and are looking to change or add a few things.<\/li>
  5. The website has a high bounce rate.<\/li>
  6. The on-page SEO on your site is weak.<\/li>
  7. Your links and content are outdated marketing<\/a>.<\/li><\/ol>\n\n\n\n
    \"Reasons<\/a><\/figure>\n\n\n\n

    Create an outline of what you want to achieve so you\u2019d know where and how to start improving your website.<\/p>\n\n\n\n

    Since we will be delving into both the redesign and development phases of a website redesign strategy, we will divide this article into two sections: the first one that we will dive deeper into is the redesign phase<\/strong>.<\/p>\n\n\n\n

    Mistakes Designers Make During the<\/strong> Redesign Phase<\/strong><\/h2>\n\n\n\n

    Eliminating Important Categories and Sections<\/strong><\/h3>\n\n\n\n

    Webmasters should decide on which categories they\u2019d want to keep or get rid of before proceeding with the site remodeling. You can lose a significant amount of traffic if you remove certain sections off of the page, which will hurt your business.<\/p>\n\n\n\n

    Taking a look at your Google Analytics<\/a> is a good practice to see which pages are giving you traffic, leads, and even conversions. If you are not satisfied with the way it looks, consider changing it up instead of eliminating it. Some of the most important sections include landing pages<\/a>, the homepage, blog, contact, and more.<\/p>\n\n\n\n

    Not Having a Clear Outline<\/strong><\/h3>\n\n\n\n

    As we mentioned, site admins should have a clear outline of their website redesign before acting on it. Here are some of the most important things that webmasters should include in their web redesign outline:<\/p>\n\n\n\n

    1. Include all of the components that have to be changed, removed, or added to the web pages.<\/li>
    2. Define the ownership for every stage of the redesign.<\/li>
    3. The estimated timeline of the whole project.<\/li>
    4. How many rounds of reviews to implement.<\/li>
    5. Be very specific with what you want to implement for the redesign.<\/li>
    6. Use a CRM tool<\/a> to communicate with the whole team.<\/li><\/ol>\n\n\n\n

      A lot of heads will be working on this project, and everybody has to be on the same page to make sure that everything goes as smoothly as possible.<\/p>\n\n\n\n

      Putting Copy Over Design (and Vice Versa)<\/strong><\/h3>\n\n\n\n

      Some developers make the mistake of putting copy over design (or the other way around) during a redesign. This should not be the case, as the length of the copy will affect the page block design, layout, and templates. The content writer and designer should work closely to make sure that there will be no inadequacy with the outcome.<\/p>\n\n\n\n

      Failure to List Down Benchmarks<\/h3>\n\n\n\n

      Determining the needed data is a must before advancing with the redesign. Analyze your old website\u2019s numbers and see how each of the pages used to perform. You can use Google Analytics<\/a> to determine the following data:<\/p>\n\n\n\n