Posts by Marketing Team
Google Ranking Factors: Fact or Fiction
Google ranking factors have always been a hot topic in the marketing world. Although Matt Cutts from Google hinted about having over 200 ranking “variables” in the search engine algorithm back in 2009, we are now in 2023 and still kept in the dark about what exactly makes a site take the SERPs by storm. …
Read More10+ Tips To Improve Your Website Structure
Websites are informational resources at their core. They consist of a bunch of single pages logically connected to each other so that the user can easily navigate through them. This comprehensive organizational system is the website structure. Just as a house needs a solid structure to withstand the weather changes, a website needs to be…
Read MoreWhat Is UX Writing? 6 Steps To Become A Pro
UX writing is the creation of effective digital product copy. It is easy to confuse it with good old copywriting – but – you guessed it – they are quite different. While copywriting is rather a marketing discipline and is all about getting new leads to your product and convincing them to convert, UX writing…
Read MoreWhat Is A Website Wireframe: Everything You Need To Know
No matter how excited you are to dive into your new project, in website design and development, as well as in business analysis, preparation is fundamental. Therefore, it is essential to create a mock-up version of the architecture before the actual production. And this brings us to our current topic: what is a website wireframe?…
Read MoreHow To Write A Listicle [6 Tips]
![How To Write A Listicle [6 Tips]](https://www.wp-crm.com/wp-content/uploads/2023/06/How-To-Write-A-Listicle-6-Tips-1024x682.png)
Publishing content consistently is essential for a blog to do well online. After all, this is how a brand establishes itself as a trustworthy, authoritative player in the industry. Apart from diligently sticking to an editorial calendar, you also need to make sure you diversify the content types you post, and follow best practices. And…
Read MoreHow To Secure Your WordPress Website In 7+ Steps
Every marketer, SEO professional, developer and online business owner knows that website security is focal, especially in 2023. In fact, cyber attacks on a global scale increased by 7% in Q1 alone! With that in mind, along with the fact that WordPress is by far the most popular CMS out there, knowing how to secure…
Read MoreHow To Conduct An SEO Content Audit
No matter how much experience you have as an SEO professional and content writer, sometimes your work simply doesn’t strike out. Imagine if you choose a trendy topic, pour your heart and knowledge into it, spend hours in research, only to see your piece buried under other posts on SERPs, without any noticeable difference! We’ve…
Read More7 Types of SEO Keywords Important For Your Site Performance
SEO keywords come in different shapes and sizes depending on what you hope to achieve with your website and SEO strategy. Maybe you just started a blog, or you decided to revive it after a long pause? In this case, you just want to attract eyeballs to get visible on Google. So, target generic, long-tail…
Read MoreHow Big Data And CRM Can Enhance Your Small Business
Small business owners need to make careful steps when it comes to getting new customers on board. This is mainly because they have limited resources and can’t really afford a lot of time waste and failed deals. So, every decision needs to rest on solid insights gained from big data and CRM systems that contextualize…
Read MoreHow To Create A Powerful Sales Forecast
When running a business, it’s all about making the most out of your resources. Thus, a proper sales forecast to plan your cash flow and expenses can really make a difference in your revenues and profits. Better be prepared, right? However, it is not that easy to predict future sales, especially if you are just…
Read MoreAre You Ready To Get More Clients This Easter 2023?
Easter is just around the corner, and for Christians, it is one of the key holidays in the calendar. Whether you celebrate it on 9 April, or a week later if Orthodox, or, if you just want to improve your client relationships and you are on a hunt for a great tool for that, then…
Read More12+ Tips to Increase Your Target Audience Using Social Media
In this digital age, social media has become an essential tool for businesses to reach, engage with and increase their target audience. Many companies are now investing in strategies and resources to connect with their customers via social media platforms. Social media is a cost-effective way for businesses to get their message out there and…
Read MoreHow To Tackle Sales Objections
It’s no secret that sales objections are one of the most challenging aspects of business. From understanding why they occur to navigating difficult conversations with potential customers, handling objections can sometimes feel like a never-ending process. But there is hope; with the right strategies, you can tackle this issue head-on and increase your chances of…
Read MoreSEO Reputation Management: A Beginner’s Guide
SEO reputation management is all about monitoring how your company is perceived online and making adjustments where necessary to boost positive results on the first SERP (search engine results page). Although reputation may seem to be a subjective matter that is out of our direct control (after all, people think what they want), research shows…
Read More5 Steps To Creating A CRM Strategy In 2023
A CRM strategy done right can work wonders for your business. It applies to all important aspects of growth, sales, customer service and marketing in particular. In fact, it may positively affect customer retention, improve lead conversion and grow revenues faster. After all, 80% of customers are more likely to make a purchase when they…
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