Posts by Marketing Team
How To Create A Holistic Search Strategy
In today’s dynamic digital landscape, content creation isn’t just about producing volume—it’s about delivering genuine value. Although a lot of marketers out there are too focused on delivering SEO results towards strict deadlines, it’s now becoming more and more important to prioritize creativity and mindfulness. And this is where building a holistic search strategy comes…
Read MoreHow To Keep Your WordPress Online Store Up To Date
The digital revolution has spawned countless opportunities for businesses worldwide, and having an eCommerce website, especially on a user-friendly platform like WordPress, is a prime example. However, the ease of setting up an online store brings with it the weighty responsibility of maintaining it. Beyond aesthetics and functionality, there’s a silent promise made between the…
Read MoreHow To Simplify The Web Design Process with AI
In today’s digital era, where the internet forms the backbone of countless transactions and interactions, the significance of web design has never been more pronounced. A company’s website is often its first impression. Given the fierce online competition, a functional interface is a make-or-break factor for business success. This is where AI web design comes into…
Read MoreData Scientists vs Domain Experts: Who Will Win At The AI Game?
“Data scientist” was once proclaimed as “the sexiest job of the 21st century”. However, with the evolution of artificial intelligence and machine learning models, the landscape is gradually changing and this lucrative role is slowly giving way to domain experts and AI wranglers. When discussing who will take over though, we need to dive deeper.…
Read MoreWhat Are Nested Keywords for SEO?
Keywords play a crucial role in SEO. They help search engines understand the content of web pages and determine their relevance to user search queries. Traditional keyword optimization involves identifying and targeting specific keywords throughout a website. However, as search engines become more sophisticated, a new approach called “nested keywords” has emerged. Nested keywords, along…
Read MoreHow To Retarget Inactive Leads
Once you launch a new product on the market, there is usually a surge of interest and sales, only to see it diminish after a while. The trap many business owners fall into is building strategies on how to acquire new customers. However, they underestimate how important it is to retarget leads that showed some…
Read MoreGoogle Ranking Factors: Fact or Fiction
Google ranking factors have always been a hot topic in the marketing world. Although Matt Cutts from Google hinted about having over 200 ranking “variables” in the search engine algorithm back in 2009, we are now in 2023 and still kept in the dark about what exactly makes a site take the SERPs by storm. …
Read More10+ Tips To Improve Your Website Structure
Websites are informational resources at their core. They consist of a bunch of single pages logically connected to each other so that the user can easily navigate through them. This comprehensive organizational system is the website structure. Just as a house needs a solid structure to withstand the weather changes, a website needs to be…
Read MoreWhat Is UX Writing? 6 Steps To Become A Pro
UX writing is the creation of effective digital product copy. It is easy to confuse it with good old copywriting – but – you guessed it – they are quite different. While copywriting is rather a marketing discipline and is all about getting new leads to your product and convincing them to convert, UX writing…
Read MoreWhat Is A Website Wireframe: Everything You Need To Know
No matter how excited you are to dive into your new project, in website design and development, as well as in business analysis, preparation is fundamental. Therefore, it is essential to create a mock-up version of the architecture before the actual production. And this brings us to our current topic: what is a website wireframe?…
Read MoreHow To Write A Listicle [6 Tips]
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Publishing content consistently is essential for a blog to do well online. After all, this is how a brand establishes itself as a trustworthy, authoritative player in the industry. Apart from diligently sticking to an editorial calendar, you also need to make sure you diversify the content types you post, and follow best practices. And…
Read MoreHow To Secure Your WordPress Website In 7+ Steps
Every marketer, SEO professional, developer and online business owner knows that website security is focal, especially in 2023. In fact, cyber attacks on a global scale increased by 7% in Q1 alone! With that in mind, along with the fact that WordPress is by far the most popular CMS out there, knowing how to secure…
Read MoreHow To Conduct An SEO Content Audit
No matter how much experience you have as an SEO professional and content writer, sometimes your work simply doesn’t strike out. Imagine if you choose a trendy topic, pour your heart and knowledge into it, spend hours in research, only to see your piece buried under other posts on SERPs, without any noticeable difference! We’ve…
Read More7 Types of SEO Keywords Important For Your Site Performance
SEO keywords come in different shapes and sizes depending on what you hope to achieve with your website and SEO strategy. Maybe you just started a blog, or you decided to revive it after a long pause? In this case, you just want to attract eyeballs to get visible on Google. So, target generic, long-tail…
Read MoreHow Big Data And CRM Can Enhance Your Small Business
Small business owners need to make careful steps when it comes to getting new customers on board. This is mainly because they have limited resources and can’t really afford a lot of time waste and failed deals. So, every decision needs to rest on solid insights gained from big data and CRM systems that contextualize…
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