What Are Lead Magnets in Marketing

Lead magnets are offers that help you connect with potential customers by enticing them to provide their contact information in exchange for something of value.  They are a classic way to get more individuals in your sales funnel and hook them onto your products/ services. In marketing, creating engagement and brand awareness are the pillars…

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Competitor Intelligence Trends In 2022 And How To Use Them To Your Advantage

Most industries have this never-ending war among players to win over the competition and get the most customers. Many businesses gain a competitive advantage by deploying  “competitor intelligence (CI)” or “corporate intelligence” tactics. The term competitor intelligence is not new for business professionals, and it involves collecting information about competitors and markets. Customers and businesses…

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Best 10 TikTok Lead Generation Ideas for Your Business

There are a lot of ways to find suitable prospects for your business. However, if you’re looking for some creative and unconventional ideas, you might want to consider TikTok lead generation strategies. TikTok is quickly gaining popularity among people of all ages. And while it may seem like a frivolous way to kill time, it…

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5 Mistakes Small Companies Make When Growing Their Business

If you’re a small company, growing your business can be tricky. There are so many things to consider – from scaling up your operations to expanding your reach and targeting new customers. However, a small business mistake can affect your company quite a bit if not handled on time. Did you know that over 90%…

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10 Simple Steps on How to 10 Simple Steps to Increase your eCommerce Sales

eCommerce sales are on the rise, and for a good reason! Shopping online has become easier and more convenient than ever before, and this is valid for businesses of all sizes. Whether you’re a small business owner just starting out, or an established retailer looking to increase your revenue, this blog will help you increase…

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12 Tips For Leading An Effective Kickoff Meeting

Developing the skill of leading an effective kickoff meeting is at the core of strong client relationships. Are you about to hold your first one on your own? If so, you’re likely feeling both excited and anxious. After all, you get to finally put your ideas into action, and there’s a lot on the line.…

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How To Work Smarter Not Harder with WP-CRM

The key to the success of any organization is the performance of its sales team. Too often salespeople work harder rather than smarter in order to meet their targets. However, without the appropriate support, training and tools in place, they cannot achieve their full potential. CRM systems provide the intelligence and insights to make educated…

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What Is A 360-Degree Customer View

A 360-degree customer view is all customer data across all channels collected in one digital profile. This approach is a good strategy for companies who want to build strong customer relationships. It includes gathering information about clients on every level, from basic contact details all the way through past purchases and interactions–and even checking out…

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Featured Image - How to Write Sales Scripts that (Really) Work

If you’re like most salespeople, the idea of writing a sales script probably makes you cringe. After all, scripts are often associated with high-pressure, pushy sales tactics that feel icky and inauthentic. However, the truth is, that an effective sales script can be your best friend. A good plan for your pitch can give you…

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11 Tips To Manage Outsourced Projects As A Small Business

Any small business owner appreciates that knowing how to manage outsourced projects successfully is fundamental to staying afloat. In fact, 37% of small businesses outsource at least one business process, and global spending on outsourcing is expected to hit $731 billion by 2023. After all, if you have a boutique team to handle your clients…

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Featured Image - What Is B2C_ [Guide + Examples]

Before you start a business, it is especially important to choose between a B2C and B2B model. It’s easy to get caught up in the misconceptions of others and waste valuable time. Many business plans fail to take into account certain variable factors like SEO competitors, complexity, and talent acquisition. By taking these factors into…

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Ways WordPress CRM Plugins Help Upscale Your Business

WordPress CRM plugins are a must-have for businesses of all sizes looking to upscale. These solutions are affordable, easy to use and provide a wealth of features and integrations. CRM systems also usually offer a free trial so you can try it before you buy. Managing client relationships effectively provides a deep understanding of customers…

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What Is Buyer's Remorse ans How Do You Block It Out?

Buyer’s remorse is a situation any business and service provider needs to avoid. It is the event when a client regrets a purchase after they have already made it. The reason it can be frustrating is that you may feel you have done your best to accommodate the customer to the product. However, you can’t…

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How To Realistically Manage Client Expectations

To manage client expectations is an important part of any business relationship. By definition, they are any set of behaviors or actions that individuals anticipate when interacting with a company. Historically, customers have expected basic standards like quality service and fair pricing. However, modern customers have much higher expectations, such as proactive service, personalized interactions,…

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5 Ways CRM Can Help Your Business Thrive

All businesses need the right tools to thrive. One of the applications that most organizations need, regardless of the size, is automation software. Certain tasks such as posting to social media, sending emails, sending invoices, and organizing tasks are usually repetitive. Doing these things manually can take so much of a person’s time, and letting…

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