Financial Planning for Your Small eCommerce

Starting a small eCommerce business requires a lot of research and patience. Entrepreneurs have to work on many things, including hiring the right people for the positions to be filled, determining the market to target, how to advertise, and of course, financial planning. Investing in an eCommerce startup means that business owners have to put…

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How to Choose a Name for Your eCommerce Startup

Starting your own eCommerce business is exciting, but trying to name it can be a confusing process. You’re either choosing from a wide range of names, or you can’t come up with anything at all. Either way, naming an eCommerce startup is not as simple as it seems. You’d have to consult with your partners…

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Why Your Sales Business Plan Requires an Easy-to-Use CRM Software

Creating a sales business plan can feel overwhelming and confusing at times. There are many factors that you need to consider, including what goals to set, the budget that you are ready willing to work with, and choosing what CRM software to use. A CRM tool will help you and your team compile all of…

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How A WordPress CRM Can Boost Your Conversion Rates

What transforms a random website visitor into a satisfied, loyal customer? Perhaps they are persuaded by comprehensive service, competitive price, the well-crafted website copy or ad that reads your mind? How about excellent customer service, website UX, and CTA button colors? Apparently, the answer is all of the above. Markets are so saturated that you…

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Developing a Sales Strategy to Drive Results

Developing a sales strategy for your business can be overwhelming, as not each one will drive the results you are looking for. Following the data and keeping tabs on the numbers will help companies advance their sales strategy to reach their full potential. If you feel like your sales team is underperforming then it might…

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How to Start an eCommerce Business from Scratch Things to Consider

With the world going through a pandemic for the past year, the eCommerce industry has been more vital than ever. According to a report done by eMarketer, the eCommerce trade is expected to reach $4.89 trillion in sales by the end of 2021. People are getting a lot more conscious when going out, and most…

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Lead Management Process

Acquiring new leads and convincing them to go down the sales funnel can be challenging for marketers and entrepreneurs alike. Fortunately, with the right tactics, the lead management process is attainable. So, what is lead management? This is the process of getting and managing new leads until they decide to invest in your brand. The…

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Small Business Marketing How to Stand Out in a Crowded Space

One of the biggest challenges businesses face is standing out in a sea of competitors. Entrepreneurs have to put out unique products and implement effective small business marketing strategies to attract relevant audience. Fortunately, with the right knowledge and master plan, your company can outrun its biggest competitors. According to a study done by the…

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Multi-Channel Marketing Plan

These days, it’s all about thinking out of the box to make sure your audience notices the content that you put out. It takes a lot for readers to stop scrolling and pay attention to content, as there are millions to choose from. This is one of the main reasons why you should consider implementing…

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Top 5 Customer Retention Strategies to Try in 2021

As a marketer, attracting new leads is probably on top of your list (as it should be). However, lead generation is just the start of the journey, and working towards customer retention marketing is equally important. Retaining your loyal consumers can help you gain profit and stand out from the crowd. Additionally, it can also…

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How to Turn Customers Into Advocates With User-Generated Content

With almost 4 billion people using social media to freely express their opinions, user-generated content (UGC) has become invaluable when it comes to brand positioning. Through UGC, businesses can reach large audiences in an authentic way. And authenticity is key when potential buyers are considering your product. If they read positive and honest reviews about…

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8 Ways to Promote Your Virtual Events in 2021

Virtual events are the norm for most businesses these days. Ever since COVID-19 became a pandemic, a lot of companies have decided to cancel their events and conferences. This led to an influx of virtual events being held on different platforms such as Facebook, YouTube, and Zoom. Online functions are a safer alternative to actual…

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6 Reasons Why Graphic Designers Should Use WordPress to Manage Websites

In the world of graphic design, opportunities are endless. Every business, blog, and creative project needs a website that is functional and looks great. If you have the skills and expertise to help with this, you can streamline a steady flow of work to make clients and your bank account happy. Unfortunately, there is also…

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10 Local Marketing Strategies to Leverage Your Small Business

Word-of-mouth referrals have always been one of the most effective marketing strategies for companies of different sizes. This is especially true for small businesses who are looking to target their local audience. Word-of-mouth belongs to local marketing strategies, which we will be discussing today. Local marketing strategies are typically focused on targeting potential consumers within…

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Optimize your lead management process

Customers are arguably the most important factor in business success, and a company’s ability to optimize lead management processes is key to growing. Clients provide cash flow, help get the word out, provide great insights, and do many other wonders for a business. Unfortunately, not all businesses do a good job of managing interactions, communications,…

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