5 Techniques to Combat Financial Crisis Within Your Small Business

A financial crisis is one of the most dreaded problems that small business owners can go through. There are different factors as to why this can occur, including a recession or an unstable economy, natural disasters, global pandemics, or even poor budget management. Most small businesses are not equipped to survive a financial crisis, and…

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5 Ways to Choose the Right CMS to Use in 2022

The digital world is ever-evolving, and the tools that marketers and entrepreneurs use are getting more advanced. These applications can make the whole team’s lives a lot easier and more organized, but choosing the right ones for your business can be tricky. One of the most useful software that digital marketers can use is a…

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6 Ways to Increase Google Search Hits on Your WordPress Blog

Most marketers know that there are numerous ways to increase search hits and traffic on your WordPress blog site. However, some of these tactics might not be as effective as they were before, and it might be time to try different strategies to increase Google hits on your WordPress blog search. Gaining traffic is different…

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6 Things to Remember When Hiring a WordPress Development Agency

WordPress is one of the biggest and widely-used content management systems by website owners these days. According to a study done by Search Engine Journal, the CMS giant powers over 39.5% of all the websites on the internet. It is popular among website builders for the following reasons: WordPress is completely free to use. Bloggers…

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How to do Website Branding Right_ 6 Tips to Elevate Your Business

Brands that are easily recognized by the public usually get more attention and perform better. There’s this thing called “social proof”, wherein people follow other individuals’ actions to “do what’s right” for specific situations. It is a psychological phenomenon that a lot of brands apply in their marketing strategies. Additionally, consumers tend to buy from…

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12 Mistakes to Avoid During the Website Redesign and Development Phases

If you are noticing a huge dip in your sales and conversions, then it might have something to do with your website’s functionality. It might be because of your content, SEO, or overall design. Redesigning and developing a website entails technological, operational, and creative aspects. UX and UI designers, developers, marketing strategists, and content writers…

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How to Choose a WordPress Theme for Your Blog

A WordPress theme, for the uninitiated, is a compilation of templates and stylesheets used to customize the look of a WordPress blog. Thus, you may apply a style to your web page and instantly transform it into a professional-looking website without needing to be a professional or touch any code. When it comes to choosing…

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7 Ways to Do Audience Research When Building a Landing Page

Having a dedicated landing page where you can lead the visitors when they click on an advertisement or a call-to-action button is critical for your business. There are specific tips that brands should follow when creating a landing page on WordPress or any other CMS to encourage people to convert into buying customers. Below, we…

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Financial Planning for Your Small eCommerce

Starting a small eCommerce business requires a lot of research and patience. Entrepreneurs have to work on many things, including hiring the right people for the positions to be filled, determining the market to target, how to advertise, and of course, financial planning. Investing in an eCommerce startup means that business owners have to put…

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How to Choose a Name for Your eCommerce Startup

Starting your own eCommerce business is exciting, but trying to name it can be a confusing process. You’re either choosing from a wide range of names, or you can’t come up with anything at all. Either way, naming an eCommerce startup is not as simple as it seems. You’d have to consult with your partners…

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Why Your Sales Business Plan Requires an Easy-to-Use CRM Software

Creating a sales business plan can feel overwhelming and confusing at times. There are many factors that you need to consider, including what goals to set, the budget that you are ready willing to work with, and choosing what CRM software to use. A CRM tool will help you and your team compile all of…

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How A WordPress CRM Can Boost Your Conversion Rates

What transforms a random website visitor into a satisfied, loyal customer? Perhaps they are persuaded by comprehensive service, competitive price, the well-crafted website copy or ad that reads your mind? How about excellent customer service, website UX, and CTA button colors? Apparently, the answer is all of the above. Markets are so saturated that you…

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Developing a Sales Strategy to Drive Results

Developing a sales strategy for your business can be overwhelming, as not each one will drive the results you are looking for. Following the data and keeping tabs on the numbers will help companies advance their sales strategy to reach their full potential. If you feel like your sales team is underperforming then it might…

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How to Start an eCommerce Business from Scratch Things to Consider

With the world going through a pandemic for the past year, the eCommerce industry has been more vital than ever. According to a report done by eMarketer, the eCommerce trade is expected to reach $4.89 trillion in sales by the end of 2021. People are getting a lot more conscious when going out, and most…

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Lead Management Process

Acquiring new leads and convincing them to go down the sales funnel can be challenging for marketers and entrepreneurs alike. Fortunately, with the right tactics, the lead management process is attainable. So, what is lead management? This is the process of getting and managing new leads until they decide to invest in your brand. The…

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