crm best practices

A great product or service offering will take your business far. However, research and forecast surveys show that customer service, not product superiority, is the main differentiator between businesses in the same market. Let me prove it to you: According to a report by Walker, consumers will place more value in customer experience than prices…

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WP-CRM System GDPR Compliant

There has been a lot of talk about GDPR, or the General Data Protection Regulation, recently. Businesses outside of Europe are scrambling a little because many assumed GDPR didn’t apply to them, or that they had plenty of time to become compliant. The EU didn’t spring GDPR on us though. It was adopted in April…

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Remote Workers Best Practices

“It’s not always that we need to do more but rather that we need to focus on less.” ― Nathan W. Morris Remote Workers Best Practices Who hasn’t wanted to get more done in less time? It seems like all throughout human history we’ve tried to make life a little easier for ourselves. Movable type…

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Plan For Disasters Like A Soldier

Over the last few weeks, the United States was hit by Hurricanes Harvey and Irma, both of which caused terrible destruction. After seeing the aftermath of these storms being described as a “war zone“, it got me thinking about how businesses can plan for disasters like this. The “war zone” description of the affected areas also…

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Small Business Automation

As a small business owner or freelancer, one of your most valuable assets is your time. Unfortunately, your time is a limited resource, so it only makes sense that you would make the most of the time you have. We want to do it all, but what if we didn’t have to? What if some…

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Productive virtual team

Virtual teams are being created in many industries. These teams can be distributed across town, across the country, or even around the world. This presents some great opportunities to bring on team members no matter where in the world they live. It also presents a major challenge when trying to make a productive virtual team.…

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Build a Business on Something You Love

I recently read an article on Entrepreneur.com titled Don’t Follow Your Passion: 4 Reasons Why Making a Business Out of Something You Love Is a Mistake. I really encourage you to read that article as well. While the article had a lot of good points, which should be carefully considered before following your passion, I disagree with…

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Use Storytelling to build your brand

Consumers are bombarded by advertising messages these days. Daily reminders to buy something appears on their smartphones, televisions, stuffed under their windshield wipers, blasted over social media, and in the mail. As a society, our senses have become dulled to advertisements like this. We will go out of our way to avoid being “sold to”. In…

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