Marketing
19 Ways to Avoid Spam Filters and Get Your Email Across
The email format isn’t going anywhere despite what many millennials claim. Statistics show that most customers (75%) prefer email for business communications to phone calls, text messages, Zoom meetings etc. However, there are still some general rules marketers need to abide by to avoid their messages getting caught up by spam filters, and ending up…
Read MoreBlack Friday Cyber Monday 2022: 30% Off On All WP-CRM Plans
It’s Black Friday Cyber Monday time! It’s now the time when companies bring out their best offers hoping to pick up new customers and boost their loyal client base. We haven’t stayed behind this Black Friday and Cyber Monday. For an extended period from November 23 to December 7, we are treating you with a…
Read MoreWhat Are Lead Magnets in Marketing?
Lead magnets are offers that help you connect with potential customers by enticing them to provide their contact information in exchange for something of value. They are a classic way to get more individuals in your sales funnel and hook them onto your products/ services. In marketing, creating engagement and brand awareness are the pillars…
Read MoreBest WordPress Halloween Deals for Productive Teams [2022]
As the leaves change and the air gets cooler, it can only mean one thing: Halloween is coming! This spooky holiday is a great time to let loose and have some fun, but it can also be a great opportunity to get your team in the spirit of productivity. Check out these best WordPress Halloween…
Read MoreHow to Create Effective Product Launch Emails in 5 Steps
A successful product launch emails campaign is essential for any business looking to introduce a new product or service. But crafting an effective message can be tricky – especially when you’re dealing with a limited budget and tight timeline. However, it is worth it as 64% of small businesses successfully use email to find new…
Read MoreBest 10 TikTok Lead Generation Ideas for Your Business
There are a lot of ways to find suitable prospects for your business. However, if you’re looking for some creative and unconventional ideas, you might want to consider TikTok lead generation strategies. TikTok is quickly gaining popularity among people of all ages. And while it may seem like a frivolous way to kill time, it…
Read MoreHow to Write Sales Scripts that (Really) Work In 2022
If you’re like most salespeople, the idea of writing a sales script probably makes you cringe. After all, scripts are often associated with high-pressure, pushy sales tactics that feel icky and inauthentic. However, the truth is, that an effective sales script can be your best friend. A good plan for your pitch can give you…
Read MoreBuyer’s Remorse: How Do You Block it Out?
Buyer’s remorse is a situation any business and service provider needs to avoid. It is the event when a client regrets a purchase after they have already made it. The reason it can be frustrating is that you may feel you have done your best to accommodate the customer to the product. However, you can’t…
Read MoreHow To Realistically Manage Client Expectations
To manage client expectations is an important part of any business relationship. By definition, they are any set of behaviors or actions that individuals anticipate when interacting with a company. Historically, customers have expected basic standards like quality service and fair pricing. However, modern customers have much higher expectations, such as proactive service, personalized interactions,…
Read MoreYoast SEO Plugin for WordPress: A Guide
A WordPress site comes with many plugins which offer users multiple in-built features. One of the best WordPress SEO plugins for businesses is Yoast SEO. You must understand the plugin, its features, how it helps users, and finally, how to install Yoast SEO plugin for WordPress. Yoast SEO is a bit different from other plugins.…
Read More4 Skills You Need to Brush Up On as a Digital Marketer in 2022
Digital marketers are in for both a treat and a challenge this year. A lot of people are doing their shopping online and therefore, business is usually booming for a lot of eCommerce companies. According to Statista, the numbers just keep on going up every year. In 2020, the total online retail sales in billion…
Read MoreExit Rate vs. Bounce Rate: What Is The Difference?
Exit rate and bounce rate are both metrics of the Google Analytics dashboard. They should be on your watch as they show how users react to different pages on your website. You may just be starting to build your company website, or if you’d like to make careful changes on the site you already have…
Read MoreLead Source Marketing: A Comprehensive Guide
Lead source marketing is essential for any business that seeks growth. Building a strong strategy that targets different sources where your leads ‘hang out’ is like paving your way to success. A good company knows how their leads find them, their buyer personas and what solutions they need. You can make your marketing more effective…
Read More4 Steps To Rebrand Your Business In 2022
To rebrand your business in 2022, you need to have a valid reason to do so. Putting your company through a series of processes to change its public image, website or core messages can be a handful within a pandemic and political fluctuations. However, if you’re experiencing growth, there’ll come a point when your business…
Read More5 Ways to Improve Your Business’ Customer Service in 2022
If you’re like most business owners, you’re always looking for ways to improve your customer service. In 2022, there are a few new things you’ll want to keep in mind in order to improve satisfaction with your brand. In this article, we’ll discuss some of the biggest changes in customer service and how you can…
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