Marketing
5 Ways to Improve Your Business’ Customer Service in 2022
If you’re like most business owners, you’re always looking for ways to improve your customer service. In 2022, there are a few new things you’ll want to keep in mind in order to improve satisfaction with your brand. In this article, we’ll discuss some of the biggest changes in customer service and how you can…
Read MoreContent Creation Workflow: How To Make It Effective
Content creation workflow planning is setting up a clear structure for producing a piece that will perform well and benefit your business. If you haven’t built a strategy about all processes involved, you simply miss out on the opportunity to monitor and drive results with it. In business, productivity and efficiency are at the core…
Read MoreTransparency In Client Relationships: 5 Tips
Transparency in client relationships is simply maintaining honesty with customers and keeping it real with all details involved in the service and operations you provide. In this article, we will explore the reasons why maintaining transparency in client relationships is so important and suggest tips to keep and improve it. Why Is Transparency In Client Relationships…
Read MoreDoes Switching Your WordPress Theme Affect SEO?
The theme of your WordPress website is what dictates its appearance and layout. It is a great way to affirm your online presence and make your content stand out. Most businesses will carry out a redesign of their websites and change their old WordPress theme at some point. Reasons may be revamping their brand, aiming…
Read More5 Ways to Choose the Right CMS to Use in 2022
The digital world is ever-evolving, and the tools that marketers and entrepreneurs use are getting more advanced. These applications can make the whole team’s lives a lot easier and more organized, but choosing the right ones for your business can be tricky. One of the most useful software that digital marketers can use is a…
Read MoreAuthoritative vs. Agreeable Content: Which Is Best for WordPress Blogs?
Finding a tone to use for your WordPress blog’s content is crucial. You’d want to establish a specific voice for your blog’s content marketing to reach and engage with the right target audience. However, deciding whether you’d want to use authoritative or agreeable for your articles can be confusing at times. Keyword planning and your…
Read MoreChristmas Sale 2021: Save 20% on Annual Plans
The holiday season is here, and discounts are everywhere. This is the moment to go shopping both online and offline, and our team is here to bring you some exciting news! This year, we are offering 20% off our annual plans for both new and recurrent customers. If you missed out on our Black Friday…
Read More6 Ways to Increase Google Search Hits on Your WordPress Blog
Most marketers know that there are numerous ways to increase search hits and traffic on your WordPress blog site. However, some of these tactics might not be as effective as they were before, and it might be time to try different strategies to increase Google hits on your WordPress blog search. Gaining traffic is different…
Read MoreHow to do Website Branding Right? 6 Tips to Elevate Your Business
Brands that are easily recognized by the public usually get more attention and perform better. There’s this thing called “social proof”, wherein people follow other individuals’ actions to “do what’s right” for specific situations. It is a psychological phenomenon that a lot of brands apply in their marketing strategies. Additionally, consumers tend to buy from…
Read More12 Mistakes to Avoid During the Website Redesign and Development Phases
If you are noticing a huge dip in your sales and conversions, then it might have something to do with your website’s functionality. It might be because of your content, SEO, or overall design. Redesigning and developing a website entails technological, operational, and creative aspects. UX and UI designers, developers, marketing strategists, and content writers…
Read MoreHow to Choose a WordPress Theme for Your Blog
A WordPress theme, for the uninitiated, is a compilation of templates and stylesheets used to customize the look of a WordPress blog. Thus, you may apply a style to your web page and instantly transform it into a professional-looking website without needing to be a professional or touch any code. When it comes to choosing…
Read MoreHow to Use Sponsored Content to Boost Your eCommerce Sales
Some readers and audiences can notice if the content that you are putting out is sponsored or not. Most of them will leave if they feel like they are being sold a product or if the pitch is too robotic or too salesy. This is one of the main reasons why even if the content…
Read More7 Ways to Do Audience Research When Building a Landing Page
Having a dedicated landing page where you can lead the visitors when they click on an advertisement or a call-to-action button is critical for your business. There are specific tips that brands should follow when creating a landing page on WordPress or any other CMS to encourage people to convert into buying customers. Below, we…
Read More5 Tips to Target the Right Audience Through Mobile Advertising
These days, most of the global population are glued to their mobile phones several hours a day. Mobile devices give a sense of convenience when it comes to online shopping, researching, reading the news, and everything in between. According to Statista, over 4.28 billion people in the world use their mobile phones to go online.…
Read MoreHow to Develop a Marketing Strategy for Your eCommerce Startup
Technology has advanced rapidly within the past couple of years and is showing no signs of slowing down. More and more people are turning to the internet to fulfill their basic needs, especially now that the world is going through a pandemic. It is no secret that the eCommerce industry is growing and continuously taking…
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